Catalog

Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.

Description:	xxii, 349 p. : ill. ; 21 cm.
Publisher:	New York : Harper Perennial, 2010.
ISBN:	0061353248 (pbk.) :
Edition:	1st Harper Perennial ed.
3 of 3 copies available at NOBLE (All Libraries). Library Location Call number Status Gordon College Stack Level 1 BF 448 .A75 2010 Available Merrimack College Stacks (2nd) BF448 .A75 2010 Available Salem State University Stacks BF 448 .A75 2010 Available
▸Why do smart people make irrational decisions every day? The answers will surprise you. This book is ... a look at why we all make illogical decisions. Why can a 50-cent aspirin do what a penny aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this book, the author, a behavioral economist cuts to the heart of our strange behavior, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. This book blends everyday experiences with a series of illuminating and often surprising experiments, that will change the understanding of human behavior. And, by recognizing these patterns, the author shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner. Read More

Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.

Description:	1 online resource (xxxii, 368 pages)
Publisher:	Pymble, NSW ; HarperCollins e-books, ©2009.
ISBN:	9780061958724 (electronic bk. ;
Edition:	Rev. and expanded ed.
Electronic resource	Access title from OverDrive Available Formats -
▸An evaluation of the sources of illogical decisions explores the reasons why irrational thought ... often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. Read More

Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.

Description:	1 online resource
Publisher:	[United States] : Harper Collins Publishers, 2009.
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▸Why do our headaches persist after we take a one-cent aspirin but disappear when we take a ... fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable-making us predictably irrational. Read More

Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.

Description:	xxii, 280 p. : ill. ; 23 cm.
Publisher:	New York, N.Y. : HarperCollins Publishers, c2008.
ISBN:	9780061353239 (hardcover)
Edition:	1st ed.
11 of 12 copies available at NOBLE (All Libraries). Library Location Call number Status Danvers Adult Nonfiction (3rd Floor) HB 74 P8 A698 2008 Available Endicott College General Collection HB 74 .P8 A75 2008 Available Everett - Shute Memorial Adult Nonfiction 330/A698p Available Marblehead Adult Nonfiction Eveleth 330 ARIELY 2008 Available
▸This evaluation of the sources of illogical decisions explores the reasons why irrational thought ... often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. In a series of illuminating, often surprising experiments, the author, a MIT behavioral economist, refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience withgroundbreaking research, he explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, he discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They are systematic and predictable, making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, he explains how to break through these systematic patterns of thought to make better decisions. This book offers ways to change the way we interact with the world one small decision at a time. Read More

Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.

Description:	6 sound discs (7 1/2 hr.) : digital ; 4 3/4 in.
Publisher:	New York : Harper Audio, p2008.
ISBN:	9780061457852
1 of 1 copy available at NOBLE (All Libraries). Library Location Call number Status Reading Adult Audiobook CD AUDIOBOOK 330.01 ARI Available
▸An evaluation of the sources of illogical decisions explores the reasons why irrational thought ... often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. Read More