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Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.

Ariely, Dan.(Author).
E-book E-book (2009.)
Description: 1 online resource
Publisher: [United States] : Harper Collins Publishers, 2009.
Distributor: Made available through hoopla

Electronic resources

Restrictions on Access:
Digital content provided by hoopla.
Summary:
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a ... Read More
System Details:
Mode of access: World Wide Web.
Citation: Ariely, Dan. "Predictably irrational : the hidden forces that shape our decisions." United States : Harper Collins Publishers, 2009.
 
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24510. ‡aPredictably irrational : ‡bthe hidden forces that shape our decisions / ‡cDan Ariely.
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520 . ‡aWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable-making us predictably irrational.
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