Encyclopedia of major marketing strategies. Volume 3 / Matthew Miskelly, editor.
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E-book
(2013.)
Description:
1 online resource (xiv, 431 p.).
Publisher:
Detroit : Gale/Cengage Learning, 2013.
Electronic resources
- ISBN: 1414499213
- ISBN: 9781414499215
- ISBN: 1414499221 (electronic book)
- ISBN: 9781414499222 (electronic book)
| General Note: | Revised volume of the Encyclopedia of major marketing campaigns, volumes 1-2, edited by Thomas ... Read More |
| Bibliography, etc.: | Includes bibliographical references and index. |
| Contents: | 7-Eleven Inc. : bring your own cup day -- The ABSOLUT Company : ABSOLUT blank -- The adidas Group : ... Read More |
| Restrictions on Access: | Access limited to residents of owning communities and students of owning institutions. |
| Summary: | A continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands ... Read More |
| Source of Description: | Description based on print version record. |
| Subject: | Marketing -- History -- 21st century -- Encyclopedias Advertising campaigns -- History -- 21st century Advertising campaigns -- United States -- History -- 21st century |
| Genre: | Electronic reference sources Electronic books |
| Additional Title: | Encyclopedia of major marketing campaigns. |
Citation:
Miskelly, Matthew.
"Encyclopedia of major marketing strategies. Volume 3."
Detroit :
Gale/Cengage Learning,
2013.