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Concise encyclopedia of advertising / Kenneth E. Clow, PhD, Donald Baack, PhD.

Clow, Kenneth E.(Author).
Baack, Donald.(Added Author).
E-book E-book (2012.)
Description: 1 online resource (228 pages)
Publisher: New York : Routledge, 2012.

Electronic resources

  • ISBN: 9781315808697 (e-book)
General Note:
First published by Best Business Books and The Haworth Reference Press.
Bibliography, etc.:
Includes bibliographical references and index.
Restrictions on Access:
Access limited to residents of owning communities and students of owning institutions.
Source of Description:
Description based on online resource; title from PDF title page (ebrary, viewed January 21, 2014).
Citation: Clow, Kenneth E. "Concise encyclopedia of advertising." New York : Routledge, 2012.

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