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Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.

Ariely, Dan(Author).
E-book E-book (©2009.)
Description: 1 online resource (xxxii, 368 pages)
Publisher: Pymble, NSW ; New York, NY : HarperCollins e-books, ©2009.

Electronic resources

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  • ISBN: 0061958727
  • ISBN: 9780061958724
  • Edition: Rev. and expanded ed.
General Note:
B002C949KE (Amazon Standard Identification Number (ASIN)).
Bibliography, etc.:
Includes bibliographical references and index.
Contents:
Introduction : How an injury led me to irrationality and to the research described here -- ch. 1. ... Read More
Summary:
An evaluation of the sources of illogical decisions explores the reasons why irrational thought ... Read More
Source of Description:
Print version record.
Citation: Ariely, Dan. "Predictably irrational : the hidden forces that shape our decisions." Pymble, NSW ; HarperCollins e-books, ©2009.
 
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