Preface -- I. Beginnings: 1970-78 -- 1. Supposedly Irrelevant Factors -- 2. The Endowment Effect --
... 3. The List -- 4. Value Theory -- 5. California Dreamin' -- 6. The Gauntlet -- II. Mental Accounting: 1979-85 -- 7. Bargains and Rip-Offs -- 8. Sunk Costs -- 9. Buckets and Budgets -- 10. At the Poker Table -- III. Self-Control: 1975-88 -- 11. Willpower? No Problem -- 12. The Planner and the Doer -- Interlude -- 13. Misbehaving in the Real World -- IV. Working with Danny: 1984-85 -- 14. What Seems Fair? -- 15. Fairness Games -- 16. Mugs -- V. Engaging with the Economics Profession: 1986-94 -- 17. The Debate Begins -- 18. Anomalies -- 19. Forming a Team -- 20. Narrow Framing on the Upper East Side -- VI. Finance: 1983-2003 -- 21. The Beauty Contest -- 22. Does the Stock Market Overreact? -- 23. The Reaction to Overreaction -- 24. The Price Is Not Right -- 25. The Battle of Closed-End Funds -- 26. Fruit Flies, Icebergs, and Negative Stock Prices -- VII. Welcome to Chicago: 1995-Present -- 27. Law Schooling -- 28. The Offices -- 29. Football -- 30. Game Shows -- VIII. Helping Out: 2004-PRESENT -- 31. Save More Tomorrow -- 32. Going Public -- 33. Nudging in the U.K. -- Conclusion: What Is Next? -- Notes -- Bibliography -- List of Figures -- Acknowledgments -- Index Read More
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([2015])