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Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.

Ariely, Dan(Author).
Book Book (c2009.)
Description: xxxii, 368 p. ; 23 cm.
Publisher: New York, N.Y. : Harper, c2009.
  • ISBN: 9780061854545 (hardcover)
  • ISBN: 0061854549 (hardcover)
  • Edition: Rev. and expanded ed.
General Note:
"Originally published in 2008, in a different format, by HarperCollins Publishers."--T.p. verso.
Bibliography, etc.:
Includes bibliographical references (p. [341]-353) and index.
How an injury led me to irrationality and to the research described here -- Truth about relativity: ... Read More
This evaluation of the sources of illogical decisions explores the reasons why irrational thought ... Read More
Alternate Title: Predictably rational
Citation: Ariely, Dan. "Predictably irrational : the hidden forces that shape our decisions." New York, N.Y. : Harper, 2009.

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