Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.
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Book
(c2009.)
Description:
xxxii, 368 p. ; 23 cm.
Publisher:
New York, N.Y. : Harper, c2009.
View other formats and editions
- ISBN: 9780061854545 (hardcover)
- ISBN: 0061854549 (hardcover)
- Edition: Rev. and expanded ed.
| General Note: | "Originally published in 2008, in a different format, by HarperCollins Publishers."--T.p. verso. |
| Bibliography, etc.: | Includes bibliographical references (p. [341]-353) and index. |
| Contents: | How an injury led me to irrationality and to the research described here -- Truth about relativity: ... Read More |
| Summary: | This evaluation of the sources of illogical decisions explores the reasons why irrational thought ... Read More |
| Subject: | Decision making Reasoning (Psychology) Economics -- Psychological aspects Judgment Consumer behavior |
| Alternate Title: | Predictably rational |
Citation:
Ariely, Dan.
"Predictably irrational : the hidden forces that shape our decisions."
New York, N.Y. :
Harper,
2009.