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Green your work : boost your bottom line while reducing your carbon footprint / Kim Carlson.

Carlson, Kim. (Author).

  • Book Book
  • ISBN: 9781598699050 :
  • ISBN: 1598699059
  • Description: xv, 270 p. ; 22 cm.
  • Publisher: Avon, Mass. : Adams Media Corp., c2009.

Available copies

  • 4 copies at NOBLE (All Libraries).

Current holds

0 current holds with 5 total copies.

Library Location Call Number Status Due Date
Beverly Main Adult Nonfiction HC 110 .E5 C37 2009 (Text to Phone) Available -
Danvers Adult Nonfiction HD 30.255 C37 2009 (Text to Phone) Available -
Lynnfield Adult Nonfiction HC 110 .E5 C37 2009 (Text to Phone) Available -
Merrimack College Stacks (2nd) HD30.255 .C37 2009 (Text to Phone) Available -
Northern Essex - Haverhill Campus Stacks HD30.255 .C37 2009 (Text to Phone) Checked out 03/07/2012

Content descriptions

Bibliography, etc. Note: Includes bibliographical references (p. 250-254) and index.
Contents Note: Introduction-Going Green to Make Green -- Part I. Why Should I Care? -- Chapter 1. Irresistible Reasons to Green Your Business -- Money Reasons -- People Reasons -- Planetary Reasons -- Personal Reasons -- Chapter 2. The Green Revolution -- Green Defined -- What Drives Us to Green -- The Market for Green -- Green Culture Manifestations -- Chapter 3. The Green Business Zeitgeist -- Business as Change Agent -- Small Business Equals Big Power -- Green Businesswomen -- A Green Tipping Point -- Green Business Manifestations -- Part II. How Do I Care? The Office, Factory, or Warehouse -- Chapter 4. Greening the Inside Space I-Maintaining Green -- Opportunity: Detox Your Space -- Opportunity: Energy Savings -- Easy Steps to Green -- Chapter 5. Greening the Inside Space II-Building or Remodeling Green -- Opportunity: Greening the Location and Site -- Opportunity: Resource Savings -- Opportunity: Greenhouse Gas Reductions -- Opportunity: Green Building Products -- Certification Programs -- Easy Steps to Green -- Chapter 6. Greening the Outside Space-Lawns, Plants, Drives, and Roofs -- Opportunity: Storm Water Management -- Opportunity: Green Space -- Opportunity: Water Savings -- Opportunity: Green Roof -- Easy Steps to Green -- Chapter 7. Greening the Operation-People, Policies, and Practices -- Opportunity: Paperless -- Opportunity: Garbage -- Opportunity: Green Employee Benefits -- Opportunity: Common Sense -- Mandating Behavior -- Easy Steps to Green -- Chapter 8. Greening the Fleet-Moving People and Product -- Opportunity: Moving Employees and Customers -- Opportunity: Moving Product -- Opportunity: Online Selling -- Opportunity: Carbon Neutrality -- Easy Steps to Green -- Chapter 9. Greening the Product-the Holy Grail -- Opportunity: Product Trends -- Opportunity: Reinvention -- Opportunity: Life Cycle Assessment -- Opportunity: Environmental and Social Standards -- Easy Steps to Green -- Chapter 10. Greening the Package-We Can Do Better -- Opportunity: Less Is More -- Opportunity: New Materials -- Opportunity: Labeling -- Easy Steps to Green -- Part III. How Do I Get Them to Care? -- Chapter 11. Selling Green Up and Down the Ranks-Bosses and Employees -- Green Motivation -- Selling Green Up the Ranks -- Selling Green Sideways -- Selling Green Down the Ranks -- Selling Green to Your Supply Chain -- A Word about Resistance -- Vision-Mission-Values -- Train-Inspire, Train-Inspire, Train-Inspire -- Chapter 12. Marketing Green-a Formula for Success -- Green Marketing Benefits -- Greenwashing -- Green Marketing Principles -- Creating Eco-Legitimacy -- Easy Steps to Green -- Chapter 13. Pitfalls to Avoid-Oh, the Mistakes I've Made -- Waiting to Get Started -- Promoting Responsible Consumption -- Not Engaging Enviros -- Being Green Obsessed -- Don't Stop Innovating -- Zero-Tolerance Policies -- Trying to Do It All at Once -- Not Enough Agreement -- Hogging Green Knowledge -- Underestimating the Power of Green -- Chapter 14. Getting Started-a Kick in the Green Jeans -- Step #1. Be It to See It -- Step #2. Engage in Sustainability Thinking -- Step #3. Collaborate -- Step #4. Map It Out -- Step #5. Find the Low-Hanging Fruit -- Step #6. Bulletproof It -- Step #7. Communicate, Communicate -- Step #8. Expect Good Things -- Appendix A. Resources -- Appendix B. Checklists and Surveys -- Index

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