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Satisfied customers tell three friends, angry customers tell 3,000 running a business in today's consumer-driven world / Pete Blackshaw.

Blackshaw, Pete. (Author).
E-audio E-audio (2008.)
Publisher: [Old Saybrook, Conn.] : Tantor Media, 2008.

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  • ISBN: 1400127319 :
  • ISBN: 9781400127313 :
General Note: Duration: 5:18:11.
Unabridged.
Title from: Title details screen.
Downloadable audio file.
Participant or Performer: Read by Lloyd James.
Summary: In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"--Blogs, social networking pages, message boards, product review sites--even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust. Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Unilever, Nestle, Southwest Airlines, and Bank of America, Blackshaw offers a clear strategy for sustaining a competitive advantage by creating enduring, loyal relationships with today's consumer.
System Details:
Requires OverDrive Media Console (WMA file size: 76223 KB; MP3 file size: 149325 KB).
Mode of access: World Wide Web.
Authors: James, Lloyd. (Added Author). Tantor Media, (Added Author).
Alternate Title: Satisfied customers tell 3 friends, angry customers tell 3,000
Running a business in today's consumer-driven world
Citation: Blackshaw, Pete. "Satisfied customers tell three friends, angry customers tell 3,000 running a business in today's consumer-driven world." Old Saybrook, Conn. : Tantor Media, 2008.
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24510. ‡aSatisfied customers tell three friends, angry customers tell 3,000 ‡h[downloadable audiobook] : ‡brunning a business in today's consumer-driven world / ‡cPete Blackshaw.
2463 . ‡aSatisfied customers tell 3 friends, angry customers tell 3,000
24630. ‡aRunning a business in today's consumer-driven world
260 . ‡a[Old Saybrook, Conn.] : ‡bTantor Media, ‡c2008.
306 . ‡a051811
538 . ‡aRequires OverDrive Media Console (WMA file size: 76223 KB; MP3 file size: 149325 KB).
538 . ‡aMode of access: World Wide Web.
500 . ‡aDownloadable audio file.
500 . ‡aTitle from: Title details screen.
500 . ‡aUnabridged.
5110 . ‡aRead by Lloyd James.
500 . ‡aDuration: 5:18:11.
520 . ‡aIn today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"--Blogs, social networking pages, message boards, product review sites--even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust. Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Unilever, Nestle, Southwest Airlines, and Bank of America, Blackshaw offers a clear strategy for sustaining a competitive advantage by creating enduring, loyal relationships with today's consumer.
650 0. ‡aConsumer satisfaction. ‡0(NOBLE)4591
650 0. ‡aCustomer relations. ‡0(NOBLE)4934
650 0. ‡aOrganizational effectiveness. ‡0(NOBLE)11880
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655 7. ‡aAudiobooks. ‡2lcgft
7001 . ‡aJames, Lloyd.
7102 . ‡aTantor Media.
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