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Satisfied customers tell three friends, angry customers tell 3,000 [downloadable audiobook] : running a business in today's consumer-driven world / Pete Blackshaw.

Blackshaw, Pete. (Author).
E-audio E-audio (2008.)
Publisher: [Old Saybrook, Conn.] : Tantor Media, 2008.

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  • ISBN: 9781400127313 :
  • ISBN: 1400127319 :
General Note:
Downloadable audio file.
Title from: Title details screen.
Duration: 5:18:11.
Participant or Performer:
Read by Lloyd James.
In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"--Blogs, social networking pages, message boards, product review sites--even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust. Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Unilever, Nestle, Southwest Airlines, and Bank of America, Blackshaw offers a clear strategy for sustaining a competitive advantage by creating enduring, loyal relationships with today's consumer.
System Details:
Requires OverDrive Media Console (WMA file size: 76223 KB; MP3 file size: 149325 KB).
Mode of access: World Wide Web.
Authors: James, Lloyd. (Added Author). Tantor Media. (Added Author).
Alternate Title: Satisfied customers tell 3 friends, angry customers tell 3,000
Running a business in today's consumer-driven world
Citation: Blackshaw, Pete. "Satisfied customers tell three friends, angry customers tell 3,000 running a business in today's consumer-driven world." Old Saybrook, Conn. : Tantor Media, 2008.

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