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We first how brands and consumers use social media to build a better world / Simon Mainwaring.

Mainwaring, Simon. (Author).
E-audio E-audio ([2011])
Description: 1 online resource (1 sound file)
Publisher: [Old Saybrook, Conn.] : Tantor Media, [2011]

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  • ISBN: 1452623856 (electronic audio bk.)
  • ISBN: 9781452623856 (electronic audio bk.)
  • Edition: Retail ed.; Unabridged.
Participant or Performer: Read by John Lee.
Summary: Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change.
Source of Description:
Description based on hard copy version record.
Authors: Lee, John Rafter. (Narrator). Tantor Media, (Added Author).
Citation: Mainwaring, Simon. "We first how brands and consumers use social media to build a better world." Old Saybrook, Conn. : Tantor Media, 2011.
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