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People to people fundraising : social networking and Web 2.0 for charities / [edited by] Ted Hart, James M. Greenfield, Sheeraz D. Haji.

Book Book (c2007.)
Description: xxv, 262 p. : ill. ; 26 cm.
Publisher: Hoboken, N.J. : Wiley, c2007.
1 of 1 copy available at NOBLE (All Libraries).
0 current holds with 1 total copy.
Library Location Call Number Status Due Date
Gordon College Stack Level 3 HV 41.2 .P46 2007 (Text to Phone) Available -

  • ISBN: 0470120770
  • ISBN: 9780470120774 (cloth)
Bibliography, etc.: Includes bibliographical references and index.
Contents: The changing nature of community : leveraging the Internet to build relationships and expand the reach of your organization / by Steven R. Maclaughlin -- Web site benchmarking : six criteria for measuring effectiveness online / by Ted Hart, Adrian Melrose -- Advocacy 2.0 : leveraging social networking to further your organization's mission / by Sheeraz Haji, Emma Zolbrod -- Peer-to-peer fundraising and community building / by Phil King, Nicci Noble -- Crafting the marketing strategy to make it happen / by Katya Andresen, Bill Strathmann -- Online tools to manage special events, "a-thons," and auctions / by Jon Carson -- Relationships take two : donor-centered stewardship / by Jon Thorsen, David Lawson -- How individual supporters use online fundraising pages to make a difference / by Mark Sutton -- Social networks meet social change : from Myspace to Second Life / by Sarah DiJulio, Marc Ruben -- Senior surfer e-gifts / by Charles Schultz-- Online marketing to ethnic and other special interest communities / by Vinay Bhagat -- Integrating online and offline activities to build stronger relationships / by Mark Connors -- How the telephone and the Internet are beautiful partners for people to people fundraising / by Mike Johnston -- The web of integration : fully integrated fundraising campaigns / by Ryann Miller, Patricia MacArthur -- Your organization in the donor's pocket / by Marcelo IƱarra Iraegui.
Authors: Hart, Ted, 1964- (Added Author). Greenfield, James M., 1936- (Added Author). Haji, Sheeraz D. (Added Author).
Citation: Hart, Ted. "People to people fundraising : social networking and Web 2.0 for charities." Hoboken, N.J. : Wiley, 2007.
Search Results Showing Item 6 of 10

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